Bring category, consumer, competitor and communication signals into one workspace. Find the tensions worth exploring and shape a direction your team can take further.
An editorial example adapted from prototype research for a sparkling-water brief.
01 / The brief
Make sparkling water a repeat purchase.
Find a way for a flavoured sparkling-water brand to earn a bigger place in everyday routines in the Netherlands.
02 / The tension
Wary about the economy. Slightly hopeful about home finances.
In January 2026, Dutch consumer confidence was −23 while expectations for personal finances over the next year registered +2.
Read the source and its limits
These survey balances describe broad consumer sentiment. They do not measure demand for sparkling water. CBS ↗
03 / The springboard
A small upgrade to an ordinary day.
Explore positioning the drink as an everyday lift that feels easy to justify. Treat the direction as a hypothesis for the team to test.
Which routine could the brand make feel a little more considered?
The workflow
Three moves from brief to direction.
01
Start with your brief
Describe the brand, challenge, audience, and objectives. Ignisso helps clarify the brief before analysis begins.
02
Discover what matters
Explore category dynamics, consumer signals, competitive context, and communication opportunities through structured research and insight cards.
03
Shape your strategy
Keep the insights that matter, explore creative springboards, refine the narrative, and generate materials for the next stage of your pitch.
For agencies
Built for the people behind the pitch.
For strategists, creative teams and account leads preparing pitches, responding to client briefs or exploring a category. Bring the research into one place and give your team room to decide what matters.
Agency access
Let’s talk about your next brief.
Tell us about your agency and the work you want to support. We’ll walk you through the product and discuss how it could fit your team.